Corporate storytelling: A story for technology B2B marketers

Are you trying to generate more sales leads? Thought leadership and corporate storytelling is an essential ingredient to driving more customers to your website. Over the past few months, I’ve share blog posts about some of the most influential corporate storytellers and provided ideas for how to come up with your own thought-provoking corporate stories.

Introducing my free presentation. Oscar Wilde once said that “the only thing to do with good advice is pass it on. It is never of any use to oneself.” Today, I want to give you even more insights by sharing a presentation which combines all of my previous blogs into, you guessed it, a story about digital corporate storytelling.

At first, I was reluctant to share this story with the world. I kept asking myself why I would want to give it away for free? However, since I do get asked by tons of friends and colleagues for a little bit of free advice, I decided that it really couldn’t hurt.

I’m delighted to provide the Slideshare presentation below with you in exchange for your feedback. Since I’m still trying to figure out exactly what people want to know about corporate storytelling, I consider this presentation a work in progress. If you do have comments, questions, or suggestions please do pass them along in the comments section below.


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