Yesterday, eMarketer released a report which indicated that traditional B2B lead generation tactics are no longer enough to generate effective leads.
“Informative, nonpromotional content in the form of webinars, white papers, videos, blogs and peer recommendations on social networks and forums can attract prospects,” said eMarketer’s Lauren Fisher, author of the new report, “B2B Lead Generation: Using Content to Acquire Customers.” “It can also be used to build and maintain ongoing relationships with potential buyers—a must for remaining top of mind throughout the purchase process.”
Blogs were listed as the number one tactic that B2B Marketers use to acquire new leads, according to a report by Focus research (cited in the eMarketer story). So, what are some compelling ways to tell effective stories to acquire new customers through blogs?
Here are some great resources that you can use to get started:
- 10 Blogs you Should be Reading if you Manage a Company`s Content Strategy from Contently.com
- 5 Storytelling Tips to Create Engaging Content from Vertical Measures Intelligent Marketing
- 7 ways to use Psychological Influence With Social Media Content from Social Media Examiner
For inspiration, you can also check out my recent blog posts about “Influential Coporate Storytellers in the Digital Space,” and “Seven Thought-Provoking Corporate Storytelling Ideas.”
Have recommendations on a good blog resource website or tip to share? Please provide your information in the comments section below.
1 thought on “eMarketer report suggests content marketing fuels B2B lead generation”
Thank so much for the links. I research the different methods deployed by lead generation services and it really pays to get more details on how web-dependent ones construct their content.