A Leap of Faith has Raised the Bar for Content Marketing Success

Felix Baumgartner’s space jump got a lot of press this week because of his heroism and his contribution to science. But it also received a lot of coverage from traditional media and on social media channels because of Red Bull’s genius sponsorship of the jump and their content marketing strategy before and after the leap occurred.

I’ve written a lot about content marketing on my blog in the past two years. And I continue to observe what stands out in a sea of social media content creation and sharing – both for client strategies and for stories about good content marketing. But few stories ever receive the praise from marketers that this stunt achieved.

So, it seems that Red Bull’s leap of faith in sponsoring Baumgartner’s jump certainly paid off and will continue to do so. Meanwhile, it has raised the bar as far as what it takes to catch people’s attention both online and offline.

If you don’t have millions of dollars to sponsor such an event, here are some great summaries of how any business can learn from Red Bull’s strategy:

I’m always looking for inspirational stories about content marketing. If your business has done something daring in the name of great content, please share your story in the comments section below.

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